Hyundai has touted the Ioniq 9's advanced AI driven driving assistance features as a huge step forward in automotive technology. These systems promise to add to navigation, predictive energy management, and more sophisticated adaptive cruise control and lane keeping capabilities. Though the marketing around these features suggests that they are bringing the vehicle closer to autonomy, exactly what the capabilities and limitations are remain somewhat unclear. That has spurred debate over whether these AI upgrades represent a genuine leap forward for actual self driving cars, or whether they are just the next iteration of driver assistance technologies. The discussion also covers questions related to driver engagement, safety and the regulatory environment in which increasingly automated vehicles will operate.