In the last few years, the compact SUV segment in India has seen a huge rise with cars featuring everything from touchscreen infotainment systems, connected car technology, sunroof and so on. More and more, these features are becoming important to buyers, particularly younger consumers. The Bolero has always been a utilitarian approach and light on such amenities. With Mahindra getting ready to update the Bolero for 2025, there is interest in whether they will attempt to match the feature list of compact SUVs or remain true to their no frills formula. This question explores how the Bolero balance the company’s identity and the modern consumer’s expectations.