Motorcycle enthusiasts had a bone to pick with the design of the Bajaj Discover 100 5G. It did have some modern elements but, many felt it played it too safe when it came to style. The bike was sometimes described as a mix of traditional and modern, but others said it lacked the visual punch to stand out in a crowded market. Function, or comfort and ease of upkeep, over form, was Bajaj’s guiding principle. But in a segment where brand image and style are becoming more important, did this approach backfire? Users praised its understated look some, others thought it was forgettable. The design philosophy also questioned whether Bajaj misunderstood their target audience, and whether they misread the preferences of younger riders as they changed. Was the Discover 100 5G phased out because of its conservative design, or was that a wise decision for the market it was aimed at?