Did that quirky design of the Reva E2O work for it or against it?
Reva E2O had a unique, compact design compared to the other hatchbacks of those times. It was intended to be an eco friendly urban commuter with its small size and unique styling. But Indian consumers are often conservative about car design and prefer familiar forms and sizes. While the E2O's look was unconventional to say the least (and may have left some feeling polarized – accepting it as a fashion statement and many rejecting it as too much or as totally impractical), it was also an unambiguous statement. What market reception did the E2O receive due to its design? Did it lure environmentally aware early adopters, or turned off the mainstream buyers who were after a 'normal' car?
It was a double edged sword. This made the E2O instantly recognizable, and appealed to tech savvy early adopters. However, for the average Joe, it looked too weird and too small. People want their first car to be a 'real' car, not some fancy golf cart.
I believe the design did more damage than it did good. In India, cars are a status symbol. The E2O was tiny and quirky looking, meaning it didn't look any more prestigious than even cheaper petrol cars. It might have sold better if they made it look more like a premium hatchback.
It was the perfect design for its purpose, a city runabout. It was an easy car to park, nimble in traffic, and stood out. It wasn't the design of the problem; Indians weren't ready to accept a car that was efficient before it was big.
They should have offered a more conventional looking version too, the quirky design was fine. Offer people a choice, a funky one for people who care about trends and a normal one for conservative buyers. They could have captured both markets that way.
I loved the design! It was futuristic and a statement. The issue was that it was expensive, but small, and that confused people. Perhaps people would have accepted the small size more easily if it had been priced lower.
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Discussions and Questions Did That Quirky Design Of The Reva E2o Work For It Or Against It
Did that quirky design of the Reva E2O work for it or against it?
31 December 2024 10:36
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