Reva E2O had a unique, compact design compared to the other hatchbacks of those times. It was intended to be an eco friendly urban commuter with its small size and unique styling. But Indian consumers are often conservative about car design and prefer familiar forms and sizes. While the E2O's look was unconventional to say the least (and may have left some feeling polarized – accepting it as a fashion statement and many rejecting it as too much or as totally impractical), it was also an unambiguous statement. What market reception did the E2O receive due to its design? Did it lure environmentally aware early adopters, or turned off the mainstream buyers who were after a 'normal' car?