Did Bajaj make a mistake in discontinuing the Discover 150F?
The Bajaj Discover 150F was launched as a premium commuter option with the Discover series practicality and semi fairing sporty design. Bajaj, however, would eventually discontinue the model. The decision has raised eyebrows among motorcycle fans and industry observers. They’ll say bikes had potential and could have been better, that they had to make a move with market dynamics changing. Discontinuation of the product poses a question on product positioning, market share trend, and Bajaj's overall strategy in Indian motorcycle market which still is very competitive. In this article we will discuss various views on whether Bajaj made a wise decision by discontinuing the Discover 150F, or whether it could have been a missed opportunity.
I honestly believe Bajaj made the right call. Discover 150F was stuck in a weird place - it was too expensive for budget buyers, but not sporty enough for enthusiasts. It just didn't have a clear target, it was just 'a thing'.
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Did Bajaj make a mistake in discontinuing the Discover 150F?
29 January 2025 07:54
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