Could the Reva E2O be successful if it came back today with modern tech?
Since the Reva E2O was discontinued, the electric vehicle landscape in India has changed quite a bit. The technology has improved, the infrastructure has grown and awareness among consumers has increased. But small EVs have also been successful in other markets – like China – demonstrating there may be demand for compact electric cars. Could Mahindra relaunch the E2O concept today with contemporary battery tech, motor efficiency and features, but keeping with the original’s compact city-car philosophy, and would it find success in today’s market? Look at urban congestion, parking problems and the rise of EV acceptance among younger, tech savvy buyers.
Absolutely! If I give you a modern E2O with 200km range, fast charging, and a price tag under 10 lakhs, they will sell like hotcakes. Because of its small size and ease of parking, it is perfect for crowded cities where people want something easy to park but don't want to buy a Nano.
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Could the Reva E2O be successful if it came back today with modern tech?
31 December 2024 10:36
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