Could the New Bolero be a cult classic like the Maruti Gypsy?
Even though it was discontinued, the Maruti Gypsy has an iconic status among Indian car enthusiasts for its simplicity, ruggedness and capability off the road. With the automotive landscape starting to move towards more complex, feature rich vehicles, could the Mahindra New Bolero take up a similar niche? And the Bolero is a no frills, reliable and utilitarian machine like the Gypsy. But stricter emission norms and changing consumer preferences are proving to be a tough nut to crack for vehicles like Bolero. The question then arises whether there's still a market for simple, rugged vehicles, and whether the New Bolero can inspire enthusiasts in the same way the Gypsy did. The discussion also discusses what factors contribute to a vehicle becoming a cult classic, and how the widespread use of the Bolero in rural areas and government fleets help or hinder its cult status status among enthusiasts.
The Gypsy was special, no way. The Bolero is just... there. There is no X factor to it to make people passionate about it...
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Could the New Bolero be a cult classic like the Maruti Gypsy?
22 January 2025 12:28
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