India's first indigenously developed sports car, the DC Avanti, ran into too many problems and failed to make much impact in the market. The build quality, performance, and value proposition were considered to be all historically bad. With Tata's backing, and presumably better engineering resources, the TAMO RaceMo seemed like it could have succeeded where the Avanti failed. But as the RaceMo never saw production, we can only guess how it might have stacked up. This is interesting because it begs to ask whether a made in India sports car is feasible and whether Tata could have done something about the issues that plagued the Avanti. Comparing these two projects help us understand the difficulties of a sports car project development and its marketing in the Indian context.