Could Bajaj’s ticket to the cool kids’ table be the Avenger 400?
Absolutely! Bajaj's VIP pass to the premium bike club could be the Avenger 400. It would be a huge jump from the current 220cc model and would demonstrate to everyone that Bajaj can play with the big boys in the middle capacity cruiser game. In some ways it's Bajaj's chance to flex its muscles and say, 'Hey, we can make premium bikes, too.' And just like they did with the Dominar in the sports touring category. Bajaj's Avenger 400 could change its image from a reliable commuter bike maker to a serious lifestyle segment player if they play their cards right.
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