Toyota Urban Cruiser EV is a break from Toyota's usual conservative styling, particularly for their SUV and crossover lineup. Given its more modern, and potentially polarizing aesthetics, there's a question of how well it'll be received by Toyota's loyal customers used to the brand’s usual design language. The Urban Cruiser EV's looks — which appear to borrow some cues from current EVs — could help the brand attract new, younger buyers. But it could also turn off some of Toyota's more traditional customer base who like the understated and timeless designs for which the company is known. If this is the design direction, it could be a sign of things to come in how Toyota will approach vehicle styling in the EV era, and could affect long term brand identity and customer loyalty.