Can the Thar Roxx justify the 25 lakh price tag?

The Mahindra Thar Roxx — especially the top end AX7 4x4 Auto variant — is priced close to 25 lakhs. It combines off road capability with modern features, but many potential buyers are wondering if it is worth the price. While the vehicle has a solid build quality, comes with a long list of advanced tech features and the Mahindra name, it finds itself priced against more refined SUVs and even some luxury offerings. The Roxx's positioning as a lifestyle off roader with daily driver comfort also makes it a premium vehicle, some argue, while others feel it's overpriced for what is essentially a niche vehicle. The debate even includes if the extra features and comfort that Roxx adds really make up for the huge price difference that exists between it and the standard Thar.