Bobber inspired design with unique styling elements make Royal Enfield Shotgun 350 look to catch the eye on the road. But, it does so in a market which has traditionally been ruled by the road presence of larger displacement cruisers from Indian as well as international brands. With that in mind, one wonders if a 350cc motorcycle can really compete with bigger bikes in terms of visual impact, not to mention the intangible 'cool factor' that many cruiser riders want. It also frequently revolves around engine sizing as opposed to design, perceptions of what makes a bike impressive, and the part played by brand heritage in making a motorcycle’s aura.