Can the Pulsar Adventure do the same for the Indian market?
The Indian motorcycle market is very segmented with commuters, sport bikes and adventure tourers very well defined. It seems the Pulsar Adventure is trying to mix these categories, possibly creating a new category of 'urban adventure' bikes. For riders who want more versatility than a standard commuter can provide, but are not yet ready for a full blown ADV bike, this could be the ticket. But building a new segment is risky: Will there be enough demand for this type of hybrid bike? And how will it hold up against dominant players in 125cc segment, who might also come with more focused options?
I feel there is definitely a market for this. There are lots of people who want something more exciting than a basic commuter, but they’re intimidated by bigger ADVs.
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Can the Pulsar Adventure do the same for the Indian market?
30 January 2025 08:13
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