The Toyota Urban Cruiser EV is built on Suzuki's e-Vitara platform and will be manufactured at Suzuki's Gujarat plant. The collaboration between Toyota and Suzuki has raised questions about how people perceive the brands and what quality they expect. Toyota is reliable and built well and in many markets Suzuki is all about affordability and practicality. This partnership, however, has also led to a question; how will consumers view the Urban Cruiser EV - will it be a full-fledged Toyota product with the quality you expect from the brand or will it be something budget friendly that might not measure up to Toyota’s usual quality? The discussion also continues to the extent to which this collaboration may influence the long run images of both brands, especially in markets where their market positions are different.