Can the Darkstar rival the Royal Enfield Himalayan?

Bikes like the Royal Enfield Himalayan have helped the adventure motorcycle segment in India gain a lot of traction over the years, and have created a loyal fan following. Entering a competitive market, the Darkstar will have to compete with brand heritage and proven off road capability. This could turn out to be a disadvantage, since it truly has no experience in the ADV segment. But their reputation for reliability and for good value for money may yet work in their favor. Darkstar’s success may hinge on how well it can balance those three things — performance, features and price — against established competitors. And there’s the question of whether Bajaj can build the same level of community and lifestyle appeal that brands like Royal Enfield have done in their adventure bikes.