Entering a highly competitive segment with the Bobber 838 though, Royal Enfield will face established players in the segment in Harley Davidson, Indian and Triumph. These are brands that have decades of experience building cruisers and who have strong customer bases. Royal Enfield’s Bobber 838 is a big jump up in performance and almost certainly price for the brand. Can it have the refinement and the brand cachet to lure buyers away from better known names? The big cruiser brands also excel in dealer networks and after sales support. However, globally, Royal Enfield is gaining steam, and there is something special about its blend of affordability and heritage appeal. It could be the bike that makes them a real global competitor.