The brand that Maruti Suzuki has built in India is based on reliable, low maintenance vehicles that can take on the rigours of Indian roads and climatic conditions. While they enter the electric vehicle market with the eVX, the question arises whether this reputation will follow them. Maintenance needs and potential points of failure of an EV are different than internal combustion engines. Also, Maruti will be dealing with new technologies and components which they don’t have decades of experience with. This scenario leads to a very complicated world where Maruti's current brand reputation might cause people to expect a lot, but the reality of EV technology and its lack of experience in this area could be a problem. The question it raises is whether Maruti’s engineering prowess and its understanding of Indian conditions will put them ahead in developing a reliable EV, or if the new technology will be a steep learning curve for the company.