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Can a luxury EV upstart like the Emeya compete with established luxury EV makers like Tesla and Porsche?

by @ashutosh.kumarover 1 year ago0 views7 answers
The EV luxury market is getting increasingly crowded, with the likes of Tesla and Porsche already having a stranglehold. Although Lotus is revered for its sports cars, it is a newcomer to both the luxury and EV categories. The Emeya's fate will hinge not only on how it performs and looks, but also on how consumers perceive the brand, whether it has a strong dealer network, and how quickly charging infrastructure can adopt its technology. This question poses the challenge of the Lotus breaking into this competitive market, and whether or not its sports car heritage will be a plus or a minus in winning over luxury EV buyers.
Lotus Emeya
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Comments (7)

@jyotsana-hover 1 year ago
The Emeya will sell if it drives anything like Lotus cars. Not everyone is in the market for a tech laden appliance on wheels.
@naresh-kumover 1 year ago
Tesla's cult following is untouchable, they might steal some sales from Porsche.
@priyanka-rover 1 year ago
By performance cred, Lotus has it, but the luxury buyers want to know about build quality and features. The real test is gonna be that.
@shubham-agover 1 year ago
It’s not about beating Tesla or Porsche. Lotus can create a place on the market for driving enthusiasts who want an EV.
@monalisa-pover 1 year ago
Lotus may have something here with the Emeya, but it needs to hit the software and charging network right to make it work.
@sanjay-kumover 1 year ago
Lotus is one of those companies that, if anyone can shake up the EV game, it is. Punching above their weight is something they’ve always done.
@raj-kiranover 1 year ago
No chance. Porsche has the brand, Tesla has the tech. Lotus is way out of its depth here.
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