The EV luxury market is getting increasingly crowded, with the likes of Tesla and Porsche already having a stranglehold. Although Lotus is revered for its sports cars, it is a newcomer to both the luxury and EV categories. The Emeya's fate will hinge not only on how it performs and looks, but also on how consumers perceive the brand, whether it has a strong dealer network, and how quickly charging infrastructure can adopt its technology. This question poses the challenge of the Lotus breaking into this competitive market, and whether or not its sports car heritage will be a plus or a minus in winning over luxury EV buyers.