But if Tata wants to adopt a coupe like design in the Tata Curvv for the Indian market, is that a feat or a professional compromise?

It's grabbing attention with the Curvv's design, but also the Curvv's eyebrows. Others like the sporty, sleek look, differentiating it from an endless stream of boxy SUVs on the market. Others have concerns about practicality — won’t that sloping roofline impede rear headroom and cargo space? And then there is the issue of visibility. No doubt, it's a bold move from Tata. Yet in an area that places a high value on space and utility, can this be too much form over function? So is this the exact Indian car buyer has been waiting for – a stylish, standout offer that stands out from the crowd? It's an issue hotly debated on the forum and showrooms across the country.