Bajaj’s superhero origin story could have been the Avenger 400.
Bajaj's 'bitten by a radioactive spider' moment in the bike world could be launching the Avenger 400. That would prove that Bajaj is not the commuter bike company anymore — they can innovate and play in big leagues too. It's that nerdy kid in high school who comes in all cool and confident after summer break. Maybe the Avenger 400 says Bajaj, 'Hey, we can do fun and exciting too and we're not just about practical rides!' It could even provoke a whole new generation of Bajaj fans to whom the brand will look completely different.
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