But, the jaw dropping price tag of around $2.7 million, places the Apollo IE amongst some of the most expensive hypercars available. It's also one of the rarest, with just 10 units planned for production. Often, this meld of extreme performance, unique design, and limited availability is used to rationalize hypercar prices that are astronomical. But it does also call into question the real worth of vehicles like these. Are we really buying the real innovation and engineering excellence or just buying into the exclusivity and bragging rights? It also the question of whether these mega expensive, ultra rare hypercars are doing anything to advance the automotive genre or is it all just a toy for the incredibly wealthy.