The arrival of the Tata Magic IRIS into the urban transportation ecosystem has generated wide debate on the livelihood impacts on traditional auto rickshaw drivers. The Magic IRIS has higher passenger capacity and fuel efficiency, which could be achieved; however, it directly competes with auto-rickshaws in many applications. At issue is whether it's fair to allow a new category of vehicle to enter an already crowded market. Supporters say it offers consumers more choices and fosters a healthy competition; detractors think it is taking away the income of auto drivers who have been in the business for generations. The broader issues of modernization of the transportation sector, and how to balance development with protecting traditional livelihoods, are also implicated in the situation.