Tata Motors has visibly improved with its overall build quality—and the Nexon is frequently spoken of as a recent example of this continuous evolution. But owners and possible buyers have spoken out about how consistent the quality is in all Nexon units. Some reports state users enjoy excellent fit and finish as their vehicles feel solid, though others have pointed to problems such as panel gaps, misaligned parts or a bad paint job. One such debate that arose is about Tata’s quality control processes and on whether the build quality of all units of Nexon is, as good as advertised. By asking this question it also opens up the larger question of manufacturing consistency of the Indian automobile industry and how Tata fares as compared to other manufacturers in this regard. This attempts to discover individuals’ real experiences of Nexon owners, any differences between exclusivity of earlier and newer runs in terms of quality and how these inconsistencies, if can be found, influence the user acceptance of and reliability of the vehicle.