Discussions and Questions - Ashok Leyland Ashok Leyland - Page 30
The Bada Dost i3 LS will compete with its rivals in hilly terrain; tell us how it copes.
31 January 2025 07:01
Decent, but not as flexible as I had hoped. I wanted to put a refrigeration unit in for my dairy business and it can be done, but the process was more complicated than with other competitor vehicles.
The Bada Dost i3 LS will compete with its rivals in hilly terrain; tell us how it copes.
31 January 2025 07:01
It is a great starting point for customization and the base chassis is very good. That’s the reason I’ve seen food trucks, mobile workshops built on the Bada Dost platform. The only thing is that you have to find the right body builder.
The Bada Dost i3 LS will compete with its rivals in hilly terrain; tell us how it copes.
31 January 2025 07:01
Standard configuration would be fine for my courier service but I would like to see more official Ashok Leyland add ons. Most customizations involve going to third party vendors and hit or miss.
The Bada Dost i3 LS will compete with its rivals in hilly terrain; tell us how it copes.
31 January 2025 07:01
While there is potential to customize, it gets expensive pretty quickly. In the end, I spent nearly as much modifying the cargo area for my electronics delivery business as I did for the base vehicle.
The Bada Dost i3 LS will compete with its rivals in hilly terrain; tell us how it copes.
31 January 2025 07:01
I like how simple it is to switch out different modules on the flatbed. Mine is used for event setup and being able to quickly switch from a stage platform to a sound equipment hauler is very practical.
The Bada Dost i3 LS will compete with its rivals in hilly terrain; tell us how it copes.
31 January 2025 07:01
Customizable, but be careful not to void the warranty. After adding some aftermarket suspension components, I learned this the hard way. Always check with the dealer first!
The Bada Dost i3 LS will compete with its rivals in hilly terrain; tell us how it copes.
31 January 2025 07:01
The Bada Dost was perfect for my mobile library project. Its wide, flat cargo area was easy to install bookshelves and a small reading nook. So it has become a hit in rural areas!
The Bada Dost i3 LS will compete with its rivals in hilly terrain; tell us how it copes.
31 January 2025 07:01
Customization options are good but I would want Ashok Leyland to provide more turnkey solutions. To setup my mobile coffee shop, I had to coordinate between multiple vendors.
What can other automakers learn from the Ashok Leyland Stile’s experience in India?
31 January 2025 06:48
The timing and market research obviously is important. When the Stile launched, the MPV segment was already crowded. Instead of following the trends, automakers need to identify gaps in the market and target those gaps.
What can other automakers learn from the Ashok Leyland Stile’s experience in India?
31 January 2025 06:48
Localization is needed, as shown by the Stile’s experience. For global platforms, it is necessary to be thoroughly adapted to Indian conditions and preferences. Just rebadging and reprise is not enough.
What can other automakers learn from the Ashok Leyland Stile’s experience in India?
31 January 2025 06:48
I think it shows the requirement for clear positioning. Perhaps it confused consumers that the Stile tried to appeal to personal and commercial buyers. Other automakers should concentrate on a certain target audience.
What can other automakers learn from the Ashok Leyland Stile’s experience in India?
31 January 2025 06:48
The failure of the Stile proves that you can’t take a cut on features in the Indian market. Passengers will expect some comfort levels even if you are targeting the commercial segment. There has to be a right balance between cost and features that automakers strike.
What can other automakers learn from the Ashok Leyland Stile’s experience in India?
31 January 2025 06:48
It shows the strength of first impressions. It seems that the Stile's unconventional design could have deterred buyers from the start. In conservative segments like MPVs, automakers need have a robust first positive impression with their products.
If the Ashok Leyland Stile was marketed differently, could it have succeeded?
31 January 2025 06:48
Definitely! They should have used their reputation of commercial vehicles and market it exclusively to fleet operators and businesses. Appealing to both the personal and commercial segments probably confused consumers.
If the Ashok Leyland Stile was marketed differently, could it have succeeded?
31 January 2025 06:48
Marketing wouldn’t have saved it. It had the polarizing design and high price of the product itself. Fundamental product problems are not fixable with any amount of marketing.
If the Ashok Leyland Stile was marketed differently, could it have succeeded?
31 January 2025 06:48
It might have had a place in the world as a premium shuttle for hotels and airports. In that context, that boxy design might have been more practical.
If the Ashok Leyland Stile was marketed differently, could it have succeeded?
31 January 2025 06:48
I think they should have really gone for the practicality angle. Promote it as the most roomy and flexible MPV the class has seen, and highlight its volume of (carrying its cargo) and ease of boarding.
If the Ashok Leyland Stile was marketed differently, could it have succeeded?
31 January 2025 06:48
Would they have had a different rollout, another product under a different brand name? Perhaps people had too strong an association of the Ashok Leyland name with trucks and buses.
If the Ashok Leyland Stile was marketed differently, could it have succeeded?
31 January 2025 06:48
Instead, they could have marketed it as the ‘tough’ MPV. It would have appealed to those who wanted a no nonsense vehicle, both personal and commercial buyers.
What does the failure of the Ashok Leyland Stile in India say about the state of the country’s automotive market?
31 January 2025 06:48
I believe it demonstrates that the Indian market is not forgiving. It's not just a case of rebadging a global product and hoping that will work here. Indian consumers are value conscious and they demand products that suit their needs.
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