Tata Safari DiCOR (2017) Updates

Tata Motors has officially discontinued the Tata Safari Dicor in India, marking the end of an era for this popular SUV that was first launched in 1998. The decision was made due to poor sales, as customers preferred the Safari Storme for its additional features. The Safari Dicor has been removed from Tatas official website. I think this move is a sign of the companys shift towards more modern and feature-rich vehicles.

The Tata Safari Dicor was available in two variants – LX and EX – both powered by a 2.2-litre direct injection common rail diesel engine with Variable Turbine Technology (VTT), producing 136 hp of power and 320 Nm of torque. This engine was paired with a 5-speed manual transmission. The SUV also came with several safety features, including disc brakes at the front and an engine immobiliser.

Despite its discontinuation, the Tata Safari Dicor remains a favorite among some SUV enthusiasts for its robust build and off-road capabilities. However, the lack of modern features and the preference for the Safari Storme led to its decline in sales. I believe the Safari Dicor will still be remembered as a rugged and reliable vehicle.

Tata dealerships have stopped accepting bookings for the Safari Dicor, and the focus has shifted to the Safari Storme, which is based on the Tata Aria’s X2 platform. The Safari Storme offers more advanced features and better performance, making it a more attractive option for buyers.

The Tata Safari Dicor was equipped with several key features, including body-colored bumpers, power steering, alloy wheels, and a music system with USB, AUX, and Bluetooth connectivity. These features, although not as advanced as those in newer models, contributed to its appeal in the Indian market.

The discontinuation of the Safari Dicor is part of Tata Motors strategy to streamline its product portfolio and focus on more successful models. This move is expected to help the company improve its market position and customer satisfaction. I think this is a wise decision given the competitive automotive market in India.

Customers who were considering the Tata Safari Dicor are now being directed towards the Safari Storme, which offers better performance and more features. The Safari Storme is powered by a 400Nm VariCOR engine, making it a more powerful and efficient option.

The Tata Safari Dicor had a significant presence in the Indian SUV market for nearly two decades. Its discontinuation marks a significant change in Tatas product lineup, reflecting the companys adaptation to changing consumer preferences.

Tata Motors has emphasized that there will be no facelift or replacement model for the Safari Dicor, signaling a definitive end to this model in the Indian car market. This decision is based on the declining sales and the preference for more modern SUVs.

The last recorded prices for the Tata Safari Dicor ranged from Rs. 6.78 lakh to Rs. 13.71 lakh, depending on the variant and features. These prices were competitive but ultimately not enough to sustain sales against newer models.