Tata Aria (2017) Updates

In 2017, the facelifted Tata Aria was still available in the market, with prices starting from Rs 9.95 lakh for the base-spec Pure LX 4×2 variant and going up to Rs 14.74 lakh for the top-spec 4×4 Pride variant. The facelift included design updates such as new headlights and clear lens tail lights, along with a premium Harman Kardon infotainment system. I believe these updates were a step in the right direction, but they came a bit too late to save the model.

The Tata Aria, despite its quality and features, has been discontinued from the Indian market due to poor sales. The vehicle, which was launched in 2010, failed to compete with rivals like the Toyota Innova and Mahindra XUV 500. I think the pricing and marketing strategies played a significant role in its lack of success.

The 2017 Tata Aria featured a refined 2.2-litre four-cylinder diesel engine, producing 150bhp and 320Nm of torque. This upgrade was aimed at improving fuel economy and acceleration. The engine was paired with a reworked gearbox to reduce NVH levels. This enhancement was a positive move, but it didnt significantly boost sales.

One of the major issues with the Tata Aria was the lack of ABS in the lower variants, which was a significant safety concern. The Pure LX variant, for instance, came without ABS, making it a risky choice for buyers. I think this oversight was a critical mistake that deterred many potential buyers.

Despite the competitive pricing post-excise duty cuts, the Tata Aria struggled to gain traction in the market. The vehicle was well-loaded with features like cruise control, cooled glove box, and GPS navigation, but it still couldnt match the popularity of its competitors. I believe better marketing and after-sales service could have made a difference.

User reviews highlighted that the Tata Aria had excellent riding comfort, comfortable seats, and good mileage. However, there were complaints about the service quality and minor issues that persisted. Improving service was crucial, but it seemed to be an ongoing problem for Tata Motors.

The design of the Tata Aria was praised for its looks, but some users felt that the tail lights looked outdated. The facelift addressed some of these issues with new clear lens tail lights and Aria decals on the sides. I think these cosmetic changes were necessary but not enough to turn the tide.

The Tata Aria was known for its off-roading capabilities and was excellent for long drives due to its good suspension. However, the space in the last row was criticized for being too small for average adults. This was a significant drawback for a family-oriented vehicle.

The maintenance cost of the Tata Aria was around Rs 2000 per month, which was relatively manageable. However, the overall ownership experience was marred by service issues and minor problems that users frequently reported. I think reliable service would have greatly enhanced the vehicles appeal.

The Tata Arias mileage was decent, with 11 kmpl in the city and 13 kmpl on the highway. This was a positive aspect, but it wasnt enough to offset the other drawbacks. I believe that with better marketing and service, the Aria could have been a more successful model.