Maruti Kizashi Petrol Updates

Monday, 15 July 2024 08:22 AM The Maruti Suzuki Kizashi, a luxury sedan, was discontinued in India due to poor sales. Despite its luxurious features like leather seats, automatic climate control, and an in-dash entertainment system, it failed to align with Maruti Suzukis brand image of practical and fuel-efficient cars. I think the mismatch between the product and the brands reputation played a significant role in its failure.

Saturday, 03 November 2012 05:01 PM The Kizashi offered two variants: a manual transmission model with a mileage of 12.45 kmpl and an automatic transmission model with a mileage of 10 kmpl. The cars fuel efficiency was a consideration, but it did not seem to be a major selling point. I think the lack of a diesel option might have also deterred some potential buyers.

Saturday, 03 November 2012 07:01 PM Maruti Suzuki offered a discount of Rs. 5 lakh on the Kizashi due to poor sales, indicating a clear attempt to clear inventory. This move was a last-ditch effort to attract buyers to a car that had not gained much traction in the market.

Friday, 02 December 2011 05:46 AM The Kizashi was part of Maruti Suzukis strategy to expand into the luxury segment, but it did not achieve the desired results. The companys focus on entry-level cars remained its core strength, and the Kizashi remained an outlier in their product lineup. I think this experiment was valuable but ultimately unsuccessful.

Wednesday, 23 November 2011 07:38 PM Despite its competitive pricing and features, the Kizashi failed to compete effectively with other luxury sedans like the Toyota Corolla, Volkswagen Jetta, and Honda Civic. The cars market positioning and brand image mismatch were significant factors in its poor sales performance.

Wednesday, 02 February 2011 12:24 PM Maruti Suzuki had initially launched the Kizashi in India with high hopes, targeting the luxury sedan segment. The car was priced at Rs. 16.53 lakh for the base manual model and Rs. 17.53 lakh for the top automatic model. It was powered by a 2.4-liter petrol engine producing 175.6 bhp and featured a six-speed manual transmission. I believe the pricing was competitive, but it still didnt attract enough buyers.

Wednesday, 02 February 2011 10:39 PM Maruti Suzuki anticipated growth in the luxury car segment with the Kizashi launch, but it did not substantially boost their performance in the near term. Managing Executive Officer Mayank Pareek expressed optimism about future demand for premium cars driven by Indias burgeoning middle class. However, the luxury sedan segment remained a small fraction of the total auto market.

Wednesday, 02 February 2011 05:56 AM The Kizashis interior featured beige leather seats and an air purifier, aiming to provide a luxurious driving experience. However, these features were not enough to overcome the perception that Maruti Suzuki was primarily a maker of entry-level cars. I believe that changing this perception would have been crucial for the Kizashis success.

Monday, 17 January 2011 10:43 PM The Kizashi was imported as a Completely Built Unit (CBU) and came with features like steering-mounted controls, twin exhausts with stainless steel covers, and 215/55 R17 tires. Despite its sporty and aggressive design, it did not gain significant traction in the Indian market. The cars wider body compared to competitors like the Toyota Corolla Altis and Honda Civic was a notable feature.

Monday, 17 January 2011 08:19 PM Maruti Suzuki accepted bookings for the Kizashi with a deposit of Rs. 50,000 at all their dealerships. The car was unveiled at the Auto Expo in 2010 and generated significant interest before its launch. However, the actual sales did not meet the initial hype.