Maruti A-Star Aktiv Edition Updates

Wednesday, 10 July 2013 03:07 PM In retrospect, the A-Star Aktiv was seen as an attempt to inject life into a model that was struggling to gain traction. While it did attract some attention, it ultimately did not change the sales trajectory of the A-Star. I think Maruti Suzuki learned valuable lessons from this experiment about what buyers truly value in a vehicle.

Saturday, 01 June 2013 12:25 PM As the A-Star Aktivs limited edition run came to an end, Maruti Suzuki did not announce any plans to continue the Aktiv line or introduce similar editions for other models. The focus shifted to other models and new launches, marking the end of the A-Star Aktivs brief but notable presence in the Indian market.

Monday, 20 May 2013 08:31 PM The A-Star Aktivs interior features, such as the white and red theme, were praised for their uniqueness but also criticized for being too flashy. Some buyers appreciated the keyless entry feature, which added a touch of convenience. However, others felt that the upgrades were not enough to justify the higher price.

Monday, 15 April 2013 07:45 AM The A-Star Aktivs mileage remains consistent with the standard A-Star models, offering 19 kmpl for the manual and 16.98 kmpl for the automatic transmission. This fuel efficiency was a key selling point, especially for buyers looking for a budget-friendly option.

Sunday, 10 March 2013 06:33 PM Despite the initial buzz, the A-Star Aktiv did not significantly impact the overall sales of the A-Star. The model continued to face stiff competition from other hatchbacks in the market. Maruti Suzukis decision to focus on cosmetic upgrades rather than performance or feature enhancements was seen as a missed opportunity by some analysts.

Saturday, 05 January 2013 07:14 AM The launch of the A-Star Aktiv was seen as a strategic move by Maruti Suzuki to revitalize interest in the A-Star model. The limited edition features were intended to attract new customers and retain existing ones by offering something fresh and exciting. However, some critics felt that the upgrades were too cosmetic and not substantial enough.

Saturday, 15 December 2012 07:05 PM The A-Star Aktivs pricing starts at Rs. 4.19 lakh for the manual VXI Aktiv and Rs. 4.55 lakh for the automatic VXI AT Aktiv, making it a slightly more expensive option compared to the standard models. Despite the higher price, the Aktiv edition offers unique styling that sets it apart from other hatchbacks in its segment.

Wednesday, 12 December 2012 08:09 PM Maruti Suzuki introduced the A-Star Aktiv to boost sales of the A-Star, which had been experiencing sluggish sales. The Aktiv edition is designed to appeal to younger buyers with its bold and vibrant design elements. The car retains its 998 cc engine, producing 66.1 bhp and 90 Nm of torque, and is available in both manual and automatic transmissions.

Tuesday, 11 December 2012 08:32 AM The A-Star Aktiv includes several exterior and interior enhancements such as blacked-out B pillars, a dash of red on the front grille, and red fog lamp housing. The interiors are draped in white and red, giving it a sporty feel. This limited edition aims to inject some excitement into the slow-moving auto market. I believe these changes could attract buyers who want a bit more flair in their vehicle.

Monday, 10 December 2012 11:33 AM Maruti Suzuki launched the A-Star Aktiv, a limited edition of the A-Star, targeting the youth market with vibrant cosmetic upgrades. The Aktiv edition is available in VXI and VXI AT trim levels, featuring body decals, red ORVMs, a red rear spoiler, and keyless entry. This edition commands a premium of Rs. 14,990 over the standard VXI and VXI AT models. I think these cosmetic changes might appeal to some buyers looking for a unique look.