It's all about market segmentation. Indeed, if Mahindra can position the XUV900 as a more premium offering than the XUV700, it can actually help upsell customers who were thinking of buying the top end of the XUV700.

The real question is: do we need another coupe SUV? Manufacturers seem to be just following trends without taking into account what the consumers really need. I would rather see innovation in electric vehicles or in fuel efficiency.

I'm cautiously optimistic. The XUV700 was a step in the right direction, and if they have taken note of what went wrong during that launch, the XUV900 could be amazing. We should not forget, however, that Mahindra has a history of overpromising and underdelivering.