The failure of the Stile proves that you can’t take a cut on features in the Indian market. Passengers will expect some comfort levels even if you are targeting the commercial segment. There has to be a right balance between cost and features that automakers strike.

Definitely! They should have used their reputation of commercial vehicles and market it exclusively to fleet operators and businesses. Appealing to both the personal and commercial segments probably confused consumers.

It shows how powerful after sales service and dealer network can be in this country. Perhaps, Ashok Leyland’s lack of experience in the passenger vehicle segment could have meant that they had a weaker support system compared to established players.

Before anything else, they need to get their basics right – a better build quality, a reworked engine, and a reduction in NVH levels. Then combine with modern tech such as a huge touchscreen and connected car features.