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Cadillac was launched in the year 1902 by then founder Henry Leland. Cadillac was named after Henry Leland’s ancestor Antoine de la Mothe Cadillac, the founder of Detroit City. In 1909 General Motors purchased the company and Cadillac has become one of the luxury car divisions of GM and is oldest in GM group next to Buick. Cadillac completes 100 years in 2011. Cadillac was the first American car to win the Dewar Trophy from Royal Automobile Club of England by interchanging components during reliability test. Hence Cadillac achieved it slogan “Standard of the World”. It has a strong presence in North America and it has presence in 39 countries and produces cars and trucks in 32 countries. The sales and service of the vehicle is through Buick, GMC, Opel, Vauxhall, and Holden.