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Recent Discussions

Latest questions and answers from bikes enthusiasts

If the Apollo Gumpert had better marketing, could it have saved the company?

The company behind the Apollo, Gumpert, filed for bankruptcy in 2013 despite creating a car that could easily run circles around the competition. Praised for its speed and handling, unfortunately the Apollo never went into widespread production or sales success. This makes me question the position of marketing in the supercar industry. Was the Apollo a failure because it wasn’t promoted enough or was there more to the story? Think about the supercar market, the brand image and the problems of small specialized manufacturers. Could another marketing approach have saved Gumpert or were the company's fate beyond its own control?

7 answers · 1 views

What do modern Alfa Romeos have in common with the 8C?

Alfa Romeo's past comes alive with the very rare Alfa Romeo 8C Competizione build from 2007 to 2010. It was a supercar that was only available in limited production, and showed what the brand could do when it went all in. Forward to today and while Alfa Romeo’s range has changed quite a bit – there’s the Giulia sedan and Stelvio SUV among others – it’s also one that has struggled to increase sales. It's the driving dynamics and style these modern Alfas are praised for, but they're mass market vehicles, not exclusive supercars. Some of the 8C's design influence lingers on but the overall philosophy is different. It makes you wonder just how the 8C’s legacy fits into Alfa’s identity today, and if the spirit of the 8C lives on in its modern cars. In this post, let's compare the 8C to the Alfas of today, in terms of performance, design and overall brand positioning.

9 answers · 0 views

Was Discover 100T too early in the Indian market?

When it was launched, the Bajaj Discover 100T brought in many features which were uncommon in the 100cc segment, like a 4 valve engine, monoshock front suspension and sporty styling. Others claim that these advances made it a pioneering product that represented the limits of what entry level bikes could deliver. Others think, however, that the Indian market wasn't ready for such a sophisticated 100cc bike, and they went for simpler, more affordably options instead. This is food for thought on the timing of innovation, market readiness, and if Bajaj's all in approach with the 100T had a hand in shaping the commuter segment in India.

7 answers · 0 views

Is Tata Motors' TAMO RaceMo a missed opportunity?

When it unveiled its TAMO RaceMo concept at the 2017 Geneva Motor Show, it caused a fair amount of buzz. Its mid engine layout, striking design and promise to be an affordable Indian sports car, seemed like Tata Motors was going to make a statement in the performance car segment. Nonetheless, the project was put on the shelf and never went to production. Many have wondered if Tata missed out on establishing itself as a serious player in the sports car market, and demonstrating its engineering prowess. The RaceMo could have been the one to change perceptions about Indian automotive design and manufacturing on a global stage. That cancellation prompts questions about Tata’s long term strategy in the premium/performance segments and whether it will try something similar again in the future.

7 answers · 0 views

Is the Machismo 350 cult following justified, or just nostalgia fuelled?

Through the years, the Royal Enfield Machismo 350 has become quite of a cult, it even went to a point that many considered it one of RE’s best models ever produced. The Machismo is praised by fans of the Machismo for its blend of classic styling with (for the time) modern features, better handling than the standard Bullet and its overall riding experience. In fact, some even claim that it's the height of Royal Enfield's pre modern era bikes. Yet critics say this cult status is more about nostalgia than anything else. According to them, the Machismo is an underpowered bike, with many quirks and reliability issues by modern standards. That has led to discussions about what constitutes motorcycle enthusiasm, the worth of a bike's 'character,' and whether or not the rose-tinted glasses of nostalgia are obscuring an objective look at the Machismo's place in the history of motorcycling.

7 answers · 0 views

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