Yamaha Motor India has opened its first premium Blue Square dealership in Dwarka, Delhi. This new site follows the recent establishment of Blue Square stores in Coimbatore and Erode, Tamil Nadu. In Dwarka, the new Blue Square dealership is known as "Sawhney Automobiles."
The Dwarka showroom is 1,940 square feet in size and exhibits "Yamaha's racing DNA of excitement, flair, and sportiness." Yamaha says that its Blue Square facilities are intended to mark their legacy in global motorsports, with the "Blue" reflecting their racing DNA and the "Square" signifying an entrée into the Yamaha universe.
Speaking of the event, Mr Eishin Chihana (Chairman, Yamaha Motor India) stated, "As a part of the ‘The Call of the Blue’ brand campaign, Yamaha is excited to announce the launch of the 1st Blue Square showroom in Delhi. The northern region is an extremely important market for Yamaha. Through these premium outlets, we aim to offer captivating digital and personal experiences while keeping in mind customer preferences."
Adding to that, he said, "Our motive for every customer who steps into a Blue Square showroom is to attain a sense of belonging to Yamaha’s rich heritage in international motorsports." The Blue Square showroom enables our customers to interact with the brand, acquire product information, and check out the Yamaha accessories and apparel, providing them with a smooth buying and ownership experience. "
The Blue Square premium stores comprise a diverse selection of Yamaha motorbikes, as well as genuine accessories, clothes, and spare parts. These showrooms also include a café, which acts as a meeting place for consumers and a source of information about the business. Yamaha now has around 62 Blue Square stores scattered across Karnataka, West Bengal, Jharkhand, Orissa, Assam, Andhra Pradesh, Maharashtra, Telangana, and other North-Eastern states.