In a strategic move reflecting the current market dynamics, Volkswagen has announced a price adjustment for two of its flagship models, the Virtus and the Taigun, effective from January 1, 2024. This decision aligns with the broader industry trend where several automobile manufacturers have implemented price revisions at the onset of the new year.
Volkswagen Virtus: Price Restructuring Details
The pricing structure for the Volkswagen Virtus witnesses increments across its variants. Starting with a modest rise of Rs. 8,000 for the entry-level Comfortline 1.0 MT variant, the adjustments culminate with a noteworthy increase of Rs. 41,500 for the 1.5GT DSG variant. Consequently, the Virtus is now available in the market with revised prices ranging from Rs. 11.56 lakh to Rs. 19.41 lakh (all prices, ex-showroom).
Taigun Mid-Size SUV: Evolving Pricing Landscape
Positioned as a formidable contender in the mid-size SUV segment the Taigun experiences a nuanced shift in its pricing strategy. The adjustments range from Rs. 8,000 for the Comfortline 1.0 MT variant to a more substantial Rs. 47,500 for the 1.5 GT MT variant. As a result, prospective buyers can explore the Taigun at revised price points spanning from Rs. 11.70 lakh to Rs. 20 lakh (all prices, ex-showroom).
Volkswagen's strategic move demonstrates its dedication to maintaining operational efficiency ensuring a sustainable business model, and reacting to changing market conditions. As is customary, potential buyers are strongly advised to verify the latest and most accurate pricing information with authorized dealerships before finalizing their purchase decisions. Volkswagen is still a major force in the Indian auto industry providing a selection of cars to suit a wide spectrum of customer tastes.