Toyota's Century brand is on the edge of a significant transformation as reports suggest it will soon launch its range of luxury models, expanding its traditional market within Japan. The Century lineup, comprising high-end sedans and SUVs currently represents the type of luxury and exclusivity in Toyota's portfolio. However recent developments indicate that the Century brand is set to expand its horizons globally, challenging the Bentley, Rolls-Royce and Mercedes-Maybach.
Century Brand: A Legacy of Luxury
Since its establishment in 1967 the Century brand has represented luxury in Japan. Initially outlined to customers and heads of state, the Century lineup has evolved to include the recent addition of the Century SUV, further enhancing its appeal to discerning consumers.
Expansion Beyond Japan
Toyota is stepping up its game by taking the Century brand worldwide promising a level of luxury and tech. Toyota's gearing up to push the Century, taking luxury a notch higher than Lexus and setting a new gold standard for posh rides.
Luxury SUV Offering
Based on Toyota's GA-K platform, the Century luxury SUV shares common elements with the Toyota Grand Highlander and Lexus TX SUVs, particularly in the North American market. Powered by a petrol-hybrid drivetrain, the SUV boasts a turbocharged 3.5-litre V6 engine paired with an electric motor and lithium-ion battery, delivering a combined output of 406hp.
Left-Hand-Drive Variant
Toyota recent announcement of a left-hand-drive version of the Century SUV for the Chinese market underscores its commitment to serving diverse global audiences. While left-hand-drive Century sedans were briefly produced in 1998, the recent move marks a significant expansion of the brand's international footprint.
Production
Production of the Century sedan occurs at Toyota's Motomachi plant, limited to just 50 units per month, ensuring difference and particular craftsmanship. Meanwhile the Century SUV is manufactured at the Tahara plant maintaining the brand's reputation for uncompromising quality and luxury.
Upcoming Transformation
Toyota's Century brand is preparing for a game-changing shift soon to roll out an exclusive line of high-end models that will help in a fresh chapter marked by cutting-edge design and international allure. Toyota Century is about to redefine luxury driving taking its rich legacy of grandeur and shaking up the high-end car scene with an unmatched driving experience. Toyota's Century is hitting the road with big dreams, ready to be what everyone thinks of when they talk about top-notch cars around the world.
Toyota is renovating the Century taking luxury to new heights and challenging global expectations of high-end cars. With its ambition Toyota Century is set to redefine high-end motoring by combining its storied reputation for quality and injecting a dose of modern luxury that aims to establish the best car brands. As Toyota's Century journeys into fresh markets, it is setting the bar high for what luxury cars can be innovative, accessible and a cut above the rest.