Tata unveils new sub-brand TAMO
87th Geneva International Motor Show will be the first stage for the new product, leaving Tata fans surprised till March 7, 2017. The mid engined, two seat sports car is internally known by the name Futuro and would be seen in the concept form at the show. The car will definitely be the best thing available at its price tag, which is hinted at INR 25 lakh. It would be a low volume product and Tata may make just 250 units annually. If DC Design can bring Avanti with the least experience in production cars segment, Tata Motors can be expected with something that is par with the quality and performance of the Indian affordable sports car segment. The car will be on sale from mid 2018 and would be a different kind of product. It will simply get 1.2 liter engine that could be turbocharged and produce 180 HP of peal power on the charts.TAMO Futuro Sportscar Unveil on March 7
The performance is not actually that good but the target weight of just 800 kg could make it a fun car to drive. You can simply expect the car to weigh less than Tiago and get more power than an Audi A4 petrol. The power to weight ratio of the car would be actually impressive. If everything goes in the way as expected, we can expect Tata Motors to build a personal Porsche 718 under their name and help Indians get value for money performance.
*The first product developed by TAMO will premiere at the upcoming 87th Geneva International Motor Show on March 7, 2017.
Speaking on the announcement, Guenter Butschek, MD & CEO, Tata Motors, said, “The success of our transformation journey ‘FutuReady’ is measured by our vision and depends on our ability to deliver on our comprehensive strategies for our business units. Our game plan addresses six themes – topline improvement, cost management, structural improvements, customer centricity, new mobility solutions and organizational effectiveness. To secure our future in a rapidly changing environment, the advanced mobility solutions space is of utmost importance. The introduction of TAMO will help us to co-design India’s automotive footprint by taking new technologies and mobility concepts as a new ecosystem to market.”