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Tata Tiago EV vs MG Comet EV - A Battle for Your Attention

Tata Tiago EV vs MG Comet EV - A Battle for Your Attention

The advertising war between automakers is a fascinating phenomenon that has been going on for many years. In this scenario, jabs are being swapped between two electric automobiles.

What began as a single image posted on Facebook by a Tata dealership has taken on a life of its own. The introduction of the MG Comet tiny EV has triggered a new advertising war. It also maintains an emphasis on electric vehicles. Both firms' marketing campaigns reflect the rising conversation around electric vehicles. It also shines on the need to stand out in the industry.

Tata Tiago EV vs MG Comet EV - A Battle for Your Attention - image

The first find of the day was "Own a car versus a cartoon." Emphasizing the utility of their electric vehicles. The word "car" implies that Tata is providing a real form of transportation, whereas the phrase "cartoon" implies that the MG Comet is a toy.

Tata Tiago EV vs MG Comet EV - A Battle for Your Attention - right

With the messaging "Ice age vs new age," the Comet is now positioned as a new, modern, and tech-advanced solution. The term "ice age" denotes that Tata's vehicles are antiquated and out of date. Whereas "new age" means that MG's vehicles are futuristic and cutting-edge.

Tata Tiago EV vs MG Comet EV - A Battle for Your Attention - top

"Old school vs new cool" marketing is another attempt to promote the MG Comet as a modern and trendy vehicle. The term "old school" may imply that Tata vehicles are ancient, outdated, and reminiscent of the past. Whilst "new cool" means that MG's vehicles are contemporary and fashionable.

Tata Tiago EV vs MG Comet EV - A Battle for Your Attention - right

The phrase "taxi or tech" is another dig against Tata. It implies that their vehicles are only suitable for commercial use. Whereas MG's vehicles are high-tech and trendy. "Say Tata to taxi vs drive something sexy" appears to be a direct dig into Tata's brand image.

These marketing messages are all about positioning individual brands to stand out. And get a piece of the increasing electric car industry.

Related Questions and Answers

Most Popular Answers for Tata Nano
How can I book my Tata Nano EV?
2023-10-09 11:46:02 AM
1
How can I book my Tata Nano EV?
2023-01-18 10:42:27 AM

After the official launch of the Tata Nano Electric Car, booking a test drive or ordering a car will be very easy. The expected price of the car will be budget-friendly. To book a test drive or order a Tata Nano EV Car, you should first visit the official website of Tata Nano EV Cars. Then, press on the ‘Book Now’ button/link. After that, fill in the required details such as personal information, billing address, and select the correct city and state with the pin code. After that, you can find Tata Nano Electric Car dealers in your city or state. In case of any query, you can also call on the official contact numbers and they will surely assist you.

How can I book my Tata Nano EV?
2023-10-09 11:46:06 AM
1
How can I book my Tata Nano EV?
2023-09-28 07:45:49 AM
Yes
How can I book my Tata Nano EV?
2023-10-17 05:22:49 PM
Ok

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