In a recent post, we covered sales report of India’s highest-selling car maker, which is Maruti Suzuki. But the 2nd position is usually a see-saw between Hyundai Exter and Tata Motors. The latter has beaten the former in December 2023 where domestic PV sales are concerned. Tata Motors sold 43,470 units in India trailing ahead of Hyundai with 42,750 units. Sets the stage for a monumental achievement by Tata Motors, breaking records with the highest annual sales in its history. Teases the December 2023 sales figure of 43,000 units, creating anticipation for the details behind this remarkable success.
Because Tata’s exports are not something to write home about, Tata’s total sales (Domestic + Exports) are at 8% YoY growth at 43,675 units and still 5% YoY growth where Q3 performance for FY24 over FY23 analysis.
Tata Motors CV Sales
Where Tata’s CV sales are concerned, the company sold 34,180 units last month with a 1% YoY growth over 33,949 units sold a year ago. Even in Q3 analysis, there was a 1% YoY growth in Q3 FY24 over Q3 FY23. HCVs are amongst the best-selling Tata trucks with a significant and unshakable domination in the market. HCVs accounted for 11,199 units, which is a 10% YoY growth as opposed to 10,178 units sold in December 2022. There were 29,656 HCVs rolled out to Indian roads in Q3 FY24, which is 7% YoY higher than the 27,625 units sold in Q3 FY23. ILMCV trucks contributed 5,675 units to Tata’s total truck sales.
1. December 2023: A Sales Spectacle
Dives into the details of Tata Motors' stellar performance in December 2023, selling a remarkable 43,000 units. In total (PV + CV), Tata Motors sold 76,138 units last month up 4% YoY from 72,997 units from Dec 2022. In Q3 FY24, Tata registered 2,29,610 units, which was up 3% YoY. The company’s total PV sales in domestic market accounted for 43,470 units, up YoY from 40,043 units sold in December 2022 with 9% YoY growth.
- Remarkable Figures: Dives into the specifics of Tata Motors' stellar performance in December 2023, revealing the impressive sales figure of 43,000 units.
- Contributing Factors: Explores the factors behind the surge, including new model launches, effective marketing strategies, and customer loyalty.
2. Star Performers: Unveiling the Best-Selling Models
Highlights the star performers in Tata's lineup that contributed significantly to the record-breaking sales in December.
- Model-Specific Success: Highlights the standout models that played a pivotal role in Tata Motors' record-breaking sales.
- Customer Preferences: Explores why certain models gained popularity, delving into features, design elements, and value propositions.
3. New Model Impact
Examines the impact of recently launched models on Tata's sales performance.
- Innovative Features: Examines the impact of recently launched models, dissecting the innovative features that resonated with consumers.
- Market Positioning: Discusses how Tata Motors differentiated itself through design, technology, and market positioning.
4. Customer Satisfaction
Explores Tata Motors' commitment to customer satisfaction as a driving force behind the exceptional sales figures.
- Customer-Centric Initiatives: Explores Tata Motors' commitment to customer satisfaction and the initiatives in place to ensure an exceptional customer experience.
- Brand Loyalty: Highlights the role of customer satisfaction in fostering brand loyalty and repeat business.
5. Industry Recognition
Discusses how Tata Motors' record-breaking sales have not only set internal benchmarks but also garnered recognition within the automotive industry.
- Awards and Accolades: Discusses industry awards and accolades that recognize Tata Motors' influence and achievements.
- Industry Acknowledgment: Explores how Tata Motors' success has reverberated within the automotive sector.
In SCV cargo and Pickup trucks, Mahindra has the upper hand in Indian market. It shows in sales charts too with 12,734 units sold last month, as opposed to 14,827 units last year, resulting in a 14% YoY decline. Tata Motors is gaining more popularity in export markets as the company registered a staggering 52% YoY growth by shipping 1,512 CVs as opposed to 995 units shipped last year.