Tata Motors is currently working on the development of a new vehicle, specifically a Multi-Purpose Vehicle (MPV). The company believes that even though it has made significant upgrades to several of its current models—like the Harrier, Safari, and Nexon—these advancements might only have a temporary positive impact on its market share. They realize that launching completely new car models is the only way to make a more significant and long-lasting difference.
Launch Schedule for Tata Curvv and Sierra
The Managing Director of Tata Motors, Shailesh Chandra, has confirmed the launch timeline for two upcoming models: the Tata Curvv and Tata Sierra. It is anticipated that these cars will be on sale in 2024 and 2025, respectively. Notably, there will be two variants of these cars available: one with conventional internal combustion engines (ICE) and the other using electric vehicle (EV) technology.
Entry into a New Segment: The MPV
Chandra has also disclosed that Tata Motors is actively working on a new vehicle designed for a segment where the company currently has no presence. With a steady and increasing demand anticipated in the future, this specific market segment is thought to be distinctive. All signs point to Tata Motors entering the MPV (Multi-Purpose Vehicle) segment, a market they have not ventured into before.
Positioning in the MPV Market
The MPV market presently includes cars like the Maruti Ertiga, Maruti XL6, Kia Carens, Toyota Rumion, Mahindra Marazzo, and more. At the higher end, there are models such as the Toyota Innova Crysta, Toyota Innova HyCross, and Maruti Invicto. Tata Motors wants to launch an MPV that sits in the middle of these two markets and offers a variety of options to satisfy both private consumers and owners of commercial fleets.
Platform Strategy for the Upcoming MPV
An interesting question arises regarding the platform Tata Motors will choose for this new MPV. Will they utilize their existing OMEGARC architecture or develop an entirely new platform? This choice will probably depend on how they want to optimize both space and usability in the next MPV. Historically, Tata Motors has offered MPVs like the Sumo Grande, Aria, and to some extent, the Hexa, but these models did not achieve significant success in their respective segments. With the new MPV, Tata Motors will have a greater chance to influence this well-liked car segment.
Tata Motors is working on a new type of car that's a mix between a regular car and a small van. This shows they want more people to buy their cars. They have set dates for launching two models, one that runs on gas and one that's electric, called Tata Curvv and Tata Sierra. They want to join the MPV (Multi-Purpose Vehicle) market, which is getting more popular. They aim to make a car that's in between small and big MPVs to attract different customers. Choosing the right design is important to make the car spacious and practical. Even though Tata Motors didn't do well with MPVs before, this new project is a chance for them to do better in the car industry.