Introduction: Tata Avinya's Electric Evolution
Tata Motors, in its commitment to advancing electric mobility, introduced the Tata Avinya as a concept at the 2023 Auto Expo. In a strategic partnership, Tata Passenger Electric Mobility Ltd (TPEM) and Jaguar Land Rover Plc (JLR), both subsidiaries of Tata Motors Limited (TML), have joined forces to expedite the development of this promising electric vehicle.
Tata Avinya's Foundation: JLR's EMA Platform
Tata Avinya will be underpinned by Jaguar Land Rover's (JLR) Electrified Modular Architecture (EMA) platform, which includes vital components like electrical architecture, electric drive unit, battery pack, and manufacturing knowledge. The EMA platform is designed for Battery Electric Vehicles (BEV) with a strong focus on optimizing interior space and comfort.
Key Features of the EMA Platform
- Cutting-edge electrical and electronic (E&E) architecture
- Advanced connectivity and software features
- Over-the-air capabilities
- Exceptionally efficient propulsion system
- Cell-to-pack battery technology
- Sophisticated battery management system
- Efficient charging system to enhance vehicle efficiency and range.
Tata Avinya's Promise: Enhanced Electric Experience
The Tata Avinya concept signifies Tata's dedication to the electric mobility revolution. The focus is on improving in-cabin experiences, next-generation connectivity, Advanced Driver Assistance Systems (ADAS), performance, refinement, and safety. By leveraging JLR's EMA platform, Tata aims to position its Avinya series of premium electric vehicles competitively and on a global scale.
Boosting Safety and Connectivity
This partnership will accelerate the integration of Software Over the Air (SOTA), Features Over the Air (FOTA), and critical safety features, with the objective of achieving a 5-star EuroNCAP rating. Additionally, Tata will implement ultrafast charging technologies for high-performance electric vehicles.
Tata's Drive to Excellence: 5-Star Global NCAP Rating
In an independent achievement, the 2023 Tata Harrier and Safari models have successfully completed rigorous crash testing, earning prestigious 5-star ratings in the global NCAP tests. These SUVs garnered the highest scores for both adult and child occupant safety.
Conclusion: A Bright Electric Future for Tata
The collaboration with Jaguar Land Rover not only fast-tracks Tata's entry into the high-end electric vehicle segment but also streamlines development processes, reducing time and costs. JLR's advanced electrical and electronic (E&E) architecture brings forth features such as the potential for Level 2+ autonomy, advanced connectivity, and enhanced comfort and convenience elements. As Tata ventures into an electrified future, the stage is set for a bright and competitive electric vehicle landscape.