Skoda has introduced the Monte Carlo Edition of its popular Kushaq SUV in the Middle East, expanding its lineup to cater to the region's discerning customers. The compact SUV, set to hit the markets in Bahrain, Kuwait, Qatar, and the UAE in early 2024, brings a sporty and stylish variant to the Kushaq lineup.
Market Expansion
Skoda has established its presence in the Middle East over the past 15 years through trusted importers. With the inauguration of a dedicated regional head office in Dubai, Skoda aims to strengthen its focus in the Middle East market.
European Quality at an Affordable Price
Skoda positions the Kushaq as a compact SUV designed for value-driven customers, offering European quality at an affordable price point. The Kushaq starts at AED59,900, including VAT (depending on the market), making it an attractive option for cost-conscious consumers.
Monte Carlo Edition Debut
The Monte Carlo Edition marks a motorsport-inspired variant in the Kushaq lineup, adorned with the coveted Monte Carlo badge. This edition adds a touch of sportiness and style to the Kushaq, enhancing its visual appeal.
Performance and Efficiency
Powering the Kushaq is a versatile and efficient 1.0 Turbo engine,delivering a robust 85 kW (114 HP). The SUV features a modern, quick-shifting 6-speed automatic transmission for seamless performance. Utilizing a lightweight front-wheel-drive configuration, the Kushaq offers exceptional driveability and an impressive fuel economy of 16.8 km/L.
Curated Range of Vehicles
Skoda's heightened focus in the Middle East includes bringing a curated range of vehicles that showcase European quality and meet the diverse preferences of the market.
Strategic Pricing
Positioned competitively, the Kushaq aims to capture a significant market share with its strategic pricing and comprehensive features.
Skoda's introduction of the Kushaq Monte Carlo Edition in the Middle East reflects the brand's commitment to offering a diverse and appealing lineup for regional customers. With a blend of sporty design elements, efficient performance, and strategic pricing, the Kushaq aims to make a strong impression in the compact SUV segment, catering to the preferences of Middle East consumers.