Simple Energy, an electric vehicle (EV) manufacturer, has expanded its product lineup with the introduction of the Simple Dot One, a more affordable iteration based on its flagship model, the Simple One. Positioned as an accessible electric scooter, the Dot One boasts a competitive pricing strategy and a set of features aimed at capturing a broader market segment.
Pricing and Market Positioning
The Simple Dot One is initially launched at an introductory price of Rs 99,999 (ex-showroom Bangalore), catering to customers who had pre-booked the Simple One but seek a more economical alternative. The final launch price, set to be disclosed in January 2024, might carry a premium of Rs 10,000 to Rs 15,000. Bookings are open, with deliveries commencing in Bangalore and later expanding to other cities.
Key Specifications and Features
Battery and Range
- Equipped with a 3.7kWh capacity battery, offering a claimed range of 151km (Indian Driving Cycle).
- 0-80% charging time with home charger: 3 hours and 47 minutes.
- 0-80% charging speed with fast charger: 1.5km/min.
Performance
- Peak power output: 8.5kW (4.5kW continuous output).
- Torque: 72Nm.
- Top Speed: 105kmph.
- Acceleration: 0-40kmph in 2.77 seconds.
- Riding modes: Eco, Ride, Dash, Sonic, and Reverse.
Chassis and Suspension
- Front disc brake: 200mm with triple-piston caliper.
- Rear disc brake: 190mm with a single-piston caliper.
- Suspension setup: Telescopic fork (front) and monoshock (rear).
- All-LED lighting for enhanced visibility.
Design and Connectivity
- Stylish design with six color options.
- Seat height: 796mm, Wheelbase: 1,335mm, Kerb Weight: 126kg.
- Ample underseat storage: 35 litres.
- Bluetooth connectivity with navigation.
- 7-inch TFT touchscreen instrument console.
Warranty
- Three years or 30,000km warranty for the scooter, motor, and battery.
- One year or 10,000km warranty for the charger.
The Simple Dot One enters the electric scooter market as an affordable and feature-rich option, competing with offerings from other EV manufacturers like Ola, Ather, TVS, and Bajaj. Despite the brand's recent launch history, with the Simple One yet to see full-fledged deliveries, the Dot One aims to capitalize on the growing demand for accessible electric mobility solutions in India. The success of this model will likely hinge on Simple Energy's ability to manage the demand and supply dynamics effectively.