Royal Enfield has announced the introduction of a new pre-owned motorcycle business called Reown. This new initiative will enable prospective and existing customers to buy or sell their Royal Enfield motorcycles and exchange their existing motorcycles to upgrade to a hassle-free Royal Enfield bike. The Reown program is available in Delhi, Mumbai, Kolkata, Bangalore and Chennai.
The Reown program will facilitate customers to easily and conveniently upgrade their motorcycles with complete assurance from Royal Enfield. The Reown ‘pre-owned’ business initiative is designed to provide customers a smooth experience and peace of mind. It will ensure fair pricing and hassle-free documentation support for customers looking to buy or sell a pre-owned Royal Enfield motorcycle.
Royal Enfield Reown: Your One-Stop for Used Bikes – Buy, Sell, and Exchange
Comprehensive Solution
Royal Enfield Reown offers a holistic solution for both buying and selling pre-owned Royal Enfield bikes, streamlining the process for enthusiasts.
Flexible Exchange Option
Any pre-owned motorcycle, regardless of the brand, can be exchanged for a Royal Enfield motorcycle, providing customers with flexibility and convenience.
Nationwide Availability
The Reown service is not limited to one location; it's accessible in major cities, including Delhi, Mumbai, Kolkata, Bangalore, and Chennai, ensuring a broad reach for potential buyers and sellers.
Seamless Transactions
Experience hassle-free transactions with Reown, simplifying the complexities of buying and selling used bikes, while ensuring transparency and reliability.
Trusted Royal Enfield Quality
The service guarantees the same level of quality and reliability associated with Royal Enfield, providing assurance to both buyers and sellers in the pre-owned bike market.
Discover the convenience of Royal Enfield Reown, where buying, selling, and exchanging pre-owned bikes becomes a seamless and trustworthy experience for motorcycle enthusiasts across major cities in India. Royal Enfield will have a dedicated relationship manager to help customers with their buying or selling experience. All pre-owned motorcycles listed on the Royal Enfield Reown platform will undergo over 200 mechanical checks and will be refurbished with genuine parts at authorised Royal Enfield service centres.
Royal Enfield will offer a brand warranty and two free services with the pre-owned motorcycles. Furthermore, customers selling their bikes through Reown will get loyalty benefits of up to Rs. 5,000 for Genuine Motorcycle Accessories. Royal Enfield has also partnered with HDFC and IDFC banks to offer attractive finance options for customers.
A few months ago, we reported that Royal Enfield has trademarked the ‘Reown’ name for its own used bike business and now, the company has officially launched the same.
- Existing RE customers can also sell their bikes here
- Pre-owned bikes bought via Reown come with warranty, two free services
The bikes available through the Reown programme will be serviced by authorised RE dealers and will go through a thorough quality check before they reach customers. And for added peace of mind, bikes sold through Reown will come with a company warranty and two free services.
The Royal Enfield Reown programme also allows existing customers to sell their motorcycles through it. And since Reown deals in pre-loved machines, the entry point for a first time customer is also lowered. Currently, the Royal Enfield Reown programme is available in Delhi, Mumbai, Kolkata, Bengaluru and Chennai.
Royal Enfield CEO, B Govindarajan, said, “We see Reown as an initiative to address the issue of accessibility and trust that customers have when purchasing pre-owned Royal Enfield motorcycles. With our wide retail network, and an even wider ecosystem of Enfield collectors and workshops, we have the ability to bring together an array of pre-owned Royal Enfield motorcycles to aspiring riders, ensure thorough checks on the motorcycle for quality and to guarantee and assurance by the brand.