Maruti Suzuki made a significant entry into the automotive market with the launch of the Invicto in July this year captivating customers with a starting price of Rs. 24.79 lakh (ex-showroom). This unique model, derived from the Toyota Innova Hycross, stands out in the market offering consumers two variants and an array of four distinct colors.
Not only does Invicto have strong features and an attractive design but it also performs exceptionally well in the market. As of December 2023, Invicto has garnered an impressive 5,000 pending orders indicating a strong demand and positive reception from discerning Indian consumers. Maruti Suzuki has been efficiently meeting this demand by delivering an average of 500-700 units monthly. Interestingly, the top-tier Alpha+ variant has consistently remained the preferred choice among buyers showcasing its popularity and appeal.
Delving into the technical specifications, the Invicto is powered by a sophisticated hybrid powertrain. A potent 2.0-litre petrol engine is intelligently coupled with an electric motor, and the seamless coordination is facilitated by an e-CVT unit. This power duo contributes to the Invicto's commendable performance figures boasting a power output of 184bhp and 188Nm for the petrol engine. Complementing this, the electric motor adds an extra 11bhp and 206Nm to the overall power dynamics.
Aside from its performance, the Invicto embodies a unique combination of style, comfort, and technical innovation. With two distinct variants – Zeta+ and Alpha+ – consumers have the flexibility to choose a model that aligns with their preferences and requirements and the availability of four vibrant colors further enhances the personalization options for potential buyers.
Conclusion
The Maruti Suzuki Invicto has made a mark in the market and has become a symbol of consumer preference marrying style with substance and efficiency with elegance. As the brand continues to fulfill orders and maintain a robust production pace it reinforces its commitment to delivering a compelling driving experience to Indian motorists.