TVS Motor Company has partnered with Gameloft for the promotion of the Apache RR 310 sports bike. Apache RR 310 is an Indian two-wheeler manufacturer's flagship motorcycle. It will feature in the Asphalt 8: Airborne motor racing game. TVS Motor Company added a virtual racing experience of its motorcycle to Gameloft's Asphalt 8. TVS became the first Indian two-wheeler manufacturer to do so.
Vimal Sumbly, Head Business - Premium, TVS Motor Company, made a statement about it. It will help to raise awareness for the TVS Apache brand by targeting a new audience and engaging online with its customers.
Through this partnership, gamers from all over the world can compete on the TVS Apache RR 310. Players will become aware of the new TVS Apache branded booster and billboards and the new TVS Apache World Series Season.
TVS Motor Company expanded its global footprint by opening its first Experience Centre in Singapore. The Hosur-based manufacturer will sell its premium motorcycles in India. It will include the flagship model, Apache RR310, and Apache RTR range.