Nissan India has reached a significant milestone with its popular SUV the Magnite. The Japanese manufacturer has sold an amazing 1 Lakh Magnite units in the Indian market which is a significant accomplishment. The Magnite being Nissan's sole SUV offering in India has played a pivotal role in the company's performance and reputation in the country.
Introduced in 2020, the Magnite entered the Indian market with much anticipation offering customers an affordable sub-four meter SUV option. At its launch, the Magnite was priced competitively at Rs. 4.99 lakh (excluding taxes) making it an attractive choice for budget-conscious buyers. Nissan's position and competitiveness in the Indian auto industry have been maintained since the launch of the Magnite.
Currently, the starting price for the Magnite stands at Rs. 6 lakh (excluding taxes) reflecting its value proposition and continued popularity among consumers. Despite the challenges posed by the dynamic market conditions the Magnite has managed to maintain its momentum and contribute significantly to Nissan's sales and brand image.
In light of this significant sales milestone, Nissan has introduced a new initiative called the 'NISSAN ONE' web platform. With its extensive array of features and services this platform functions as a one-stop shop for both current and potential clients online. Customers can utilize the 'NISSAN ONE' platform to request test drives, book their vehicles, and access real-time service requests and bookings and the platform provides opportunities for customers to participate in referral programs and avail themselves of other benefits and offers.
Nissan's dedication to providing its Indian consumers with high-quality goods and services is demonstrated by Magnite's success and the launch of the "NISSAN ONE" online platform. As Nissan continues to expand its presence and offerings in the Indian automotive market initiatives like 'NISSAN ONE' will play a crucial role in enhancing customer experience and satisfaction.