Royal Enfield is planning to launch three new motorcycles in the coming months. These are the all-new Bullet, the all-new Himalayan with a liquid-cooled engine, and the 440cc Scram. These new motorcycles will join the existing Classic, Hunter, Meteor, and Bullet in Royal Enfield's lineup.
The expansion of RE's product line-up is a response to the growing competition in the premium motorcycle segment. Harley-Davidson and Triumph have both entered the Indian market in with very competitively-priced products like the X440 and the Speed 400. And they are targeting Royal Enfield's core customers with their new machines.
Royal Enfield is also investing in new manufacturing capacity to meet the growing demand for its motorcycles. The company has acquired a new parcel of land in Cheyyar, Tamil Nadu, and it plans to invest Rs 1,000 crore in new facilities in the next year. Royal Enfield is confident that its new motorcycles will be successful. The company has a strong brand image in India, and its motorcycles are known for their classic styling and reliable performance.
Here are some key details about the new motorcycles:
- The all-new Bullet will be powered by a new 350cc engine.
- The all-new Himalayan will be powered by a new 450cc liquid-cooled engine.
- The 440cc Scram will be a scrambler-style motorcycle.
Here are some of the reasons why Royal Enfield is confident in its new motorcycles:
- Royal Enfield is a well-known and respected brand in India.
- Its motorcycles are known for their classic styling and reliable performance.
- The new motorcycles are targeted at the growing demand for premium motorcycles in India.
The launch of these new motorcycles will be a significant move for Royal Enfield. The company is facing increasing competition from Harley-Davidson and Triumph. And it needs to expand its product line-up to stay ahead of the competition. The new motorcycles are a sign that Royal Enfield is committed to maintaining its leadership position in the premium motorcycle segment in India.
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