Dongfeng, the Chinese state-owned carmaker, unveiled its latest offering, the Nammi 01 Electric, at the 21st Guangzhou Auto Show. The Nammi 01 Electric, with its beautiful profile, compact size, and outstanding range of 430 kilometers, is prepared to make waves in the urban electric vehicle industry. Pre-sales for this delightful EV have begun in the price range of 79,800 – 109,800 yuan (approximately Rs 9.46 lakh to Rs 13.02 lakh).
Key Features that Steal the Spotlight
Adorable Aesthetics: The Nammi 01 Electric stands out with its cute and curvy profile, featuring a closed-off grille, triangular headlamps, sleek LED DRLs with an interconnecting LED strip, and a mesh-type air dam with trapezoidal design elements in a metallic finish.
Elegance in Design: The side profile boasts a subtle character line, running seamlessly from the front bonnet to the rear tail lamps. Dual-tone ORVMs with integrated turn signals, flush door handles, circular wheel arches, and sporty alloy wheels contribute to the overall sporty appeal.
Vibrant Color Palette: The Nammi 01 Electric offers exciting color options like purple and bright yellow-green, alongside more sober choices such as ivory white and light blue.
Minimalistic Interiors: The interior follows a minimalistic design approach, aiming for a spacious look and feel. A decluttered cockpit features a large floating touchscreen infotainment system, a full digital instrument console, and intuitive utility spaces.
Smart Storage Solutions: Innovations like the drawer-type glove box enhance usability, while full-width AC vents, a two-spoke steering wheel with mounted controls, and a dual-tone theme of black and white add a premium touch.
Practicality Meets Style: With the seats folded, the Nammi 01 provides a maximum storage space of 945 liters, making it a practical choice for everyday use.
Specifications and Performance
- Nammi is a new Dongfeng brand specializing in small electric vehicles, with the Nammi 01 being the first to use the Dongfeng S3 platform.
- The EV is 4,030 mm long, 1,810 mm wide, and 1,570 mm height, with a 2,660 mm wheelbase.
- Hi-tech features include Level 2 advanced driving assistance capabilities.
- The Nammi 01 offers two range options: 330 km and 430 km, powered by battery packs with lithium iron phosphate composition.
- The electric motor generates a max power of 70 kW (95 PS), with a rated top speed of 140 km/h.
- The EV supports fast charging, with around 200 km loaded in just eight minutes using a 400V fast charger.
Market Strategy
Dongfeng aims to boost its electric vehicle sales with competitively priced EVs like the Nammi 01. Targeting a diverse consumer base, including female customers, the Nammi 01 Electric introduces a blend of style, practicality, and impressive range, setting a new standard for compact electric vehicles.