Kia India celebrates a significant achievement with the latest repetition of the Seltos, the remarkable milestone of 1 lakh bookings within just seven months since its launch in July 2023. The Seltos, the newest medium SUV from Kia has not only captured the market's attention but has also redefined consumer preferences and expectations in the competitive SUV segment.
Booking Trends
An outstanding 80% of Kia Seltos buyers have displayed a strong interest in top variants, particularly those starting from the HTK+ trim level, signaling a clear demand for premium features and enhanced driving experiences. Furthermore, over 40% of consumers have purchased variants equipped with the Advanced Driver Assistance Systems (ADAS) indicating a growing focus on cutting-edge safety technologies among luxury SUV buyers.
Sales Performance
The updated Seltos, with its attractive price tag, has quickly captured the Indian market's attention, racking up an impressive 13,500 new bookings monthly. With a competitive starting price of Rs. 10.99 lakh (ex-showroom), the Seltos offers exceptional value proposition and performance across its variant lineup, serving diverse consumer preferences and budgets.
Production
At its launch in August 2019, Kia launched the new Seltos, which has since produced more than six lakh units at the company's Anantapur plant in Andhra Pradesh. In Particular, nearly 75% of the total production volume has been sold in the Indian market, declaring Kia's hold on Indian consumers across different populations.
Consumer Trends
Kia observed an important increase in Seltos sales in 2023, reaching the one lakh unit mark. New-age consumers accounted for about half of the bookings, a tribute to the Seltos' classic design and international appeal. Amazingly, almost 50% of purchasers choose Seltos cars that include Level 2 ADAS, indicating a significant shift in India's preferences towards advanced safety features and self-driving technologies.
Market Leadership
Myung-sik Sohn, Chief Sales & Business Officer of Kia India expressed his heartfelt thanks to Seltos fans and Kia supporters for their continuous support which has driven Kia's ongoing success and position as the market leader in the midsize SUV category. Sohn reaffirmed Kia's dedication to crafting top-tier vehicles and enhancing customer experiences by excitedly adjust their designs in line with consumer desires.
Safety Advancements
The Seltos for 2024, which is packed with 32 state-of-the-art safety measures, shows Kia's dedication to your safety by offering basic safeguards as well as 17 advanced driver supports that will support you in any driving situation. Combined with intelligent technologies like adaptive speed control and lane-keeping assist, the Seltos does more than just transport you from point A to point B. These safeguards sync up to make sure you're covered from start to finish on your trip.
Kia is fully committed to increasing the limits of what a medium-sized SUV can be in India, as seen by the Seltos' outstanding features and strong appeal. Filled with state-of-the-art technology, the Seltos performs better than its competitors by combining traditional design with a drive as smooth as silk. It's not just creating new trends, it's also setting new standards. Modern technology features are exactly what intelligent drivers look for in a trustworthy SUV, and the Kia Seltos is more than just a pretty face.