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With India emerging as a new and potent automotive market, many carmakers are showing great interest towards the Asian subcontinent. Existing players in India are striving to strengthen their position to carve out a bigger piece of this pie. Among them is MG Motor India which intends to launch up to 7 new vehicles by the end of 2025. In a bold and strategic move, MG Motor is poised to make a significant impact on the Indian automotive market with the launch of seven new vehicles by 2025.
The company is less likely to launch ICE-only vehicles in their next phase of expansion. Ahead of signing the joint venture with JSW Group, MG had greenlighted an exercise to expand its dealer network and customer touch points for the next phase. The goal is to establish 400 touch points across 270 cities, as opposed to 330 touchpoints in 158 cities. Amid border tensions between India and China, there was a bar on foreign direct investment from the Dragon Land. This led to a slowdown in MG Motor India’s expansion plans. With the joint venture with JSW Group (35% stakes in favour of JSW Group), the push for expanding the company's presence seems to have gotten a new boost.
Which cars can we expect?
At 2023 Auto Expo, MG showcased quite a few vehicles from their global lineup. These were eHS PHEV crossover SUV, MG4 electric hatchback, MG5 electric estate and Mifa 9 electric MPV. The company might launch some of these or all of these, depending on the market surveys and customer buying trends.Apart from these, we also expect cute-sy Baojun Yep electric SUV to launch in India under MG branding. Along with that, we hope MG considers the Wuling Starlight electric sedan (4.8m length) and the newly launched MG Cyberster electric convertible sports car with scissor doors.
Key Features
1. Global Headquarters Revelation: Insights from the Heart of MG's Operations: Explores the significance of Chinese state-owned SAIC inviting MG's dealers to its global headquarters in China.
2. Joint Venture with JSW Group: A Strategic Partnership Unveiled: Details the recent joint venture between MG Motor's parent company, SAIC, and JSW Group, a conglomerate owned by Sajjan Jindal.
3. Commitment to the Indian Market: MG and JSW Group's Shared Vision: Explores the strong commitment expressed by MG Motor India and JSW Group towards the Indian market. Discusses their joint intention to introduce up to seven new vehicles in India and the strategic importance of updating the existing portfolio.
4. Dealer Insights: Glimpses into MG Motor's Future Plans: Draws attention to the insightful details provided by dealers who visited MG's headquarters and gave firsthand recollections of the events.
5. Expansion Beyond New Models: Upgrades to the Existing Portfolio: Explores MG's holistic approach to its Indian operations by not only introducing new models but also committing to update the existing portfolio.
6. The MG and JSW Partnership: Speculates on how this collaboration might influence market trends, competition dynamics, and consumer choices.
Dealers attending company’s headquarters told a media outlet recently about these developments. As per the report, MG Motor India and JSW Group have expressed strong commitment towards Indian market and intend to bring up to seven new vehicles in India along with updating existing portfolio. These new vehicles might cater to multiple segments across diverse genres. There is a high probability that MG will primarily launch hybrids and EVs in India as part of their portfolio expansion exercise. We hope these are PHEV (Plug-in Hybrid Electric Vehicle) and not just self-charging mild hybrid setups.